Medical News Today Blog

How Technology Helps the Pharmaceutical Industry

Image default

Increasingly, the pharmaceutical industry is using technology to enhance the production process.

From digital marketing to robotics to artificial intelligence, these technologies are providing a wide range of benefits.

The Digitalization of Marketing in Pharma

Pharmaceutical companies now have access to a wide range of tools and technologies that allow them to better understand customer needs, target potential customers, and generate more sales than ever before. 

Digital marketing gives companies the ability to reach out to more people in less time and with greater accuracy. It’s also a time-consuming process and many companies turn to specialized agencies who make this process even more streamlined and automated. 

This can help pharmaceutical companies increase their revenue, reduce their marketing costs, and build relationships with customers. As Phamax Digital says, “You focus on relevant tasks from your core business and leave the time-consuming digital tasks to us”

Digital marketing can also help pharma companies to reach out to a larger audience more quickly. 

Digital Channeling

Companies can now use digital channels like email, search engine optimization (SEO), social media, and mobile applications to target potential customers in different locations or demographics. This allows companies to track customer preferences in real time and to adapt their messaging accordingly. 

Cost Effectiveness

Digital marketing also provides a more cost-effective way for pharma companies to reach out to customers and build relationships with them through interactive campaigns such as live chats, contests, polls, product demos, webinars, video tutorials, webcasts and email newsletters.

Digital Analytics

The use of digital analytics can also provide companies with a better understanding of customer behavior and preferences. This data can be used to develop targeted campaigns that are tailored to meet the specific needs of customers, resulting in higher conversion rates. 

Digital analytics allows companies to track and analyze customer interactions as well as their overall performance. With this information, companies can adjust their marketing strategies and tactics more effectively and understand which of their efforts are producing the greatest results.

Overall, digitalization is revolutionizing the way that pharma companies market their products and services. 

Machine Learning

Using machine learning in the pharmaceutical industry is one way to improve health care. 

It allows doctors to make better decisions by analyzing data. It can also facilitate drug discovery. Machine learning has the ability to help identify patterns in huge data sets. These patterns can then be used to guide clinical trials. 

It can also be used to identify drugs that are most likely to work in certain patient populations. This can help pharmaceutical companies improve production and make more efficient decisions.

Machine learning is already being used in drug discovery and manufacturing processes. It is especially beneficial in highly regulated manufacturing processes, such as in pharmaceuticals. It can also help manufacturers reduce costs and speed up drug production.

The MIT Clinical Machine Learning Group is one example of a research group focusing on machine learning algorithms. It aims to increase understanding of disease processes and develop treatments for diseases such as type 2 diabetes.

Machine learning is also used to detect healthy tissue. DeepMind and UCLH are currently working on a segmentation process that can increase accuracy in radiotherapy planning.

In addition to using machine learning to improve health care, it is also being used in other industries. Boston-based biopharma company Berg uses AI to develop diagnostics and therapeutic treatments.

Machine learning in the pharmaceutical industry can improve drug discovery, reduce costs, and improve clinical trial efficiency. But there are still challenges. The process of bringing a new drug to market takes around 12 years. 

And the pharmaceutical industry is facing massive pressure from environmental changes, supply chain imbalances, and stringent regulations.

But implementing machine learning will bring significant benefits to the industry. In addition to improving the process of drug discovery, it can help reduce the risk of human error and make better decisions.

The Growth of AI in Pharma

The use of AI in the pharmaceutical industry is gaining momentum and is likely to play a pivotal role in the future of pharma. 

The use of AI in the pharmaceutical market is driven by increased government support, favorable government policies, and strong economic growth in emerging markets. In fact, there has been a sudden spike in the adoption of AI in the pharmaceutical industry.

The use of AI in the pharmaceutical field is mainly driven by the need for more efficient information acquisition and analysis. 

Many pharmaceutical companies are investing heavily in AI and other automated technologies to boost research and development, lower costs, and accelerate the research timeline. Using AI to analyze big data is also a big deal in the pharmaceutical industry.

Artificial intelligence is also making use of advanced data analytics to find new disease treatments and cures. Researchers have used AI to analyze genetic data to find the best treatments for patients.

The use of AI in the pharmaceutical sector is expected to grow exponentially over the coming years. However, there are a number of classic barriers to implementation. 

In addition to the traditional problems associated with implementation, companies must also add more users, support more features per data set, and scale to manage growing data volumes.

The use of AI in the pharmaceutical realm will also change the way treatments are given to patients. By personalizing treatments, AI can help reduce costs and improve patient health.


During the last century, the pharmaceutical industry has shifted from a craft-like business to a science-driven process. 

With the advent of automation, drug manufacturing can be simplified to improve production efficiency. The pharmaceutical industry is highly regulated. The FDA encourages the adoption of innovative technologies. 

This is done to make sure that manufacturing processes comply with strict guidelines. The process is also required to be transparent and traceable.

In order to make the best of these new technologies, the pharmaceutical industry needs to incorporate them into their workflow. 

The right technology can help pharmaceutical companies streamline operations and improve customer service. The right technology can also free up employees to focus on value added tasks.

Automated medication management can improve efficiency and save money. This will allow pharmacists to spend more time with patients. 

It will also help to ensure the right dose at the right time. The technology will also save contextual data that can be stored in a pharmacy cloud network.

A connected pharmacy cloud infrastructure can transform the healthcare environment. It will reduce errors and reduce the risk of medication related harm. This will also enable pharmaceutical companies to comply with complex regulations.

In addition, a cloud-based platform can decrease the effort required by administrators. AMRs will also give pharmaceutical companies a business boost.

Robotic process automation can reduce operation costs and improve data interoperability. It can also improve workforce optimization and regulatory compliance. This will be especially important for pharmaceutical companies operating in the US market.

Automation has also been lauded for improving supply chain integration. This is especially important because pharmaceutical supply chains are complex and involve many vendors. This requires closer collaboration between suppliers.

Additive Pharmaceutical Manufacturing

Currently, the pharmaceutical industry is taking advantage of additive manufacturing technologies to develop new dosage forms. 

The technology can enable the formulation of drugs with complex drug-release profiles and customized dosages. However, the technology is still in its early stages of development and implementation. 

Until now, pharmaceutical companies have had to rely on traditional processes to produce their products. This can make them reluctant to implement new technology.

Currently, there are two major areas where additive manufacturing technologies can be used to help the pharmaceutical industry: drug delivery and biomedical applications. The latter can include tissue engineering, implants and surgical models.

The pharmaceutical industry could use additive manufacturing to produce medical devices, including implants, catheters, and splints. 

This could provide greater control over the distribution of drugs, which could improve patient safety. It could also help in tissue engineering, where active agents can promote growth and repair.

One example of a biomedical application of additive manufacturing is the creation of scaffolds. These can be printed inside patients to promote bone repair and drug release into nearby tissue.

Another example is the creation of a polypill, which combines several pharmaceuticals in one pill. It could help older patients take multiple pills more easily and reliably. It could also make self-administered treatments easier.

The pharmaceutical industry could also use additive manufacturing to develop customized dosage forms for patients with rare diseases. And orphan drugs are medications used for treating rare diseases. These drugs are often left “on the shelf” because of the lack of funds to bring them to market.

Using additive manufacturing, companies could produce polypills, which combine several drugs in one pill. This would make it easier to take multiple pills, and make self-administered treatments more reliable.


Increasingly complex regulations will require the pharmaceutical industry to implement advanced pharmacovigilance capabilities. 

Using technological solutions, pharmacovigilance can be implemented more efficiently and help address some of the challenges associated with a wide range of medicines.

Despite recent technological advances, the pharmacovigilance industry continues to face challenges. These include inaccurate adverse event reporting, false negatives and inconsistent data collection. 

These issues can lead to an inaccurate safety profile. Additionally, regulatory authorities will need timely and accurate information to make informed decisions. However, a modern pharmacovigilance technology solution should be able to provide a scalable and flexible configuration. 

This will facilitate the migration of critical data and minimize costs for the pharmaceutical organization. It should also be able to address safety process improvements.

Pharmacovigilance systems need to integrate with other systems to make a complete safety profile. 

They also need to be integrated with a product performance system (PPS) and be accessible for functional group review. In addition, pharmacovigilance data needs to be analyzed by decision algorithms and coded properly.

The pharmacovigilance industry is also using artificial intelligence (AI) to help address some of these challenges. It is easier to automate document creation and sort large volumes of data with AI. It also has the ability to perform natural language processing to categorize and sort masses of data and save human workers’ time.

As the pharmaceutical landscape continues to evolve, it is important to implement a collaborative working approach. This requires the participation of different stakeholders, such as biopharmaceutical firms and regulatory agencies.

The traditional reactive approach has proved incapable of addressing regulatory scrutiny. In addition, it has been unable to address media scrutiny. Additionally, public expectations have changed, with the demand for increased safety of drugs.


Pharmaceutical companies have been using technology to help them with their business for many years. There are a number of different ways that technology can be used in the pharmaceutical industry, and each way has its own benefits. 

By using databases and software to manage data, pharmaceutical companies can keep track of everything related to their products. This includes information about patients, doctors, pharmacies, and more.

While there are some challenges that need to be addressed, such as data security and privacy, the benefits of using technology in the pharmaceutical industry are clear. We can expect to see even more advances in technology in this field in the coming years.